AFRICA 014Gen.

Padova Hall JUNE 7-8, 2023

WHY

A new project born from an analysis of data on the percentage of the population in African countries within the 0-14 age group compared to the European parameter, as well as the importance of the Family in the culture of this continent and its development, not only demographic, but also economic and social.

Throiugh steady growth in GDP and the consolidation of the middle class, Africa is positioned as a market that offers many opportunities to invest in for the coming years especially in markets involving young people.

Standards are changing, and increasingly in African countries the middle class is determinedly demanding “economic boom” products with attention to the environment and health.

In this context, sales areas in large, medium and small retailers are becoming more and more embellished and offer quality, environmentally sustainable and health-conscious products.

The idea was developed after detailed consideration of the aspects briefly outlined above, it consists of an exhibition event that brings together Italian production companies of merchandise related to the world of the family and in particular to the child with African buyers from large and medium distribution and specialty stores.

THE BUYERS

The 6 countries we have selected to invite buyers from, all have a very high birth rate.  The aggregate population of these countries reaches more than 500,000,000, with almost 20% of the populace between the ages of 0 to 14 years. 

Marocco

12 BUYERS

Ghana

10 BUYERS

Senegal

8 BUYERS

Nigeria

10 BUYERS

EGYPT

10 BUYERS

ETHIOPIA

10 BUYERS